Don't Forget the Details in that Lasting Impression? *A monthly column devoted to helping women and men be their best and most confident in any situation. Topics include dress, body language, attitude and etiquette.

Victoria Seitz, PhD Image Expert

Most times we just think about what we are going to wear to make the desired impression. But the impact is in the details. Overlooking the details will destroy your hopes for making a lasting positive impression. Here are some areas to check out:

• Make sure your shoes are polished and in good condition. A bank president once told me that if a person that looks great from head to ankle but is wear dirty worn shoes, he would be cautious because they overlooked the details. Wipe off your shoes daily and if the sole is wearing send them to the repair shop. They will last years instead of months.

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• Have you looked at your hands lately? We talk with our hands, shake hands and often have them on the table in a meeting. For men and women a manicure is a must. However, ladies avoid the long nails, painted brightly with symbols or jewelry on them. Red isn't bad but fluorescent pink is out. Guys need a manicure too, to maintain healthy cuticles and clean nails. If you worked a blue-collar job you have every reason to have dirty hands and nails but as a business professional that's not acceptable.

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• Check the details in the jewelry you wear. Men, the earring is not acceptable in many professions so keep it a home. Moreover, a gold necklace and bracelet are overdoing it. A simple classic watch and either your wedding ring or class ring are fine. For women, rings on every finger, more than one earring per ear, nose rings, and ankle bracelets distract rather than contribute to your overall professionalism. Keep them at home. I wear a toe ring but no one can see it since I wear pumps and loafers to work.

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• Personal hygiene is another detail that counts big time. Oily skin, or overly dry skin needs special maintenance. Even normal skin, whether you're male or female needs attention. If you have dry scalp or dandruff, take care of it. Teeth are another detail that can add or subtract from your overall image. Many people in their 40's are getting braces and you may be a good candidate yourself but talk it over with your dentist. Brush and floss your teeth daily. You may consider having your teeth professionally whiten, which makes a big statement I your favor. If you don't have the bucks try Crests white strips. Make sure to brush your tongue as well. As someone once told me, not brushing your tongue daily is like putting on dirty underwear - it contributes to bad breath. Also, drink plenty of water. Not only does it help your breath but improves skin tone as well. May I suggest at least 80 to 100 ounces. You eventually acquire a taste for it and end up drinking it as an alternative to calorie-ridden sodas. I try to drink about 150 ounces of water per day and it's getting easier all the time.

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• Make up is a detail that women can use to accentuate their assets and minimize their liabilities; however, too much of a good thing will detract from a positive impression. One thing to remember, put your make up on in the house with the lights on. Blend your eye shadow, as well as foundation. Particularly your foundation, blend it beyond the chin line toward the neck. I see a lot of tanned faces with incredibly white necks. Furthermore, don't look like you've painted by the numbers. Use eye shadows that work with your skin tones. Seek the advice from a cosmetician at a fine department store if you don't have any ideas. Also, as you age your make up colors will too - lighten up.

To learn more about Dr. Seitz please visit her website at www.cbpa.csusb.edu/vseitz.

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